Why Merchants Choose CyberSource Payment Gateway Processing

Choosing the right tools to drive your business is more complicated today than it was a few years ago. The rapid evolution of consumer trends has brought a variety of innovative business solutions to market. As the ways we do business change, investment decisions carry more weight. The success and growth of your business hinges on how efficiently you innovate.

Speed and convenience are now customer expectations, no longer distinguishing businesses with the fastest ordering processing times but rather those still moving at last year’s standard. Keeping up is one thing, but staying ahead of the many moving parts of today’s economy is another. Disrupting technology can quickly turn a lucrative investment into an expense by causing unforeseen integration issues, and staying on the leading edge of business technology is vital to your success.

Single Platform Management

Efficiency is paramount to drive business growth. CyberSource, a Visa solution, provides your business with powerful resources that are simple to manage from a single platform. Say goodbye to interconnected software and the intensive task of integrating different systems.

CyberSource’s broad array of tools come into play before and after you accept payments, from order screening and fraud management through to payment processing, customer information management, and advanced reporting. To simplify reconciliation or forecast, consolidate all of your transaction reporting, or isolate it by category such as processor, payment type, geography—you be the judge.

Streamline Payments

Consumers value the convenience of paying how they want to. Whether that’s face-to-face, in-app, on your website, or over the phone, CyberSource enables a single view of customer activity across all channels. No need to funnel customers to the payment method that’s most efficient for you, as all transactions are equally easy to manage on the same platform.

Prebuilt integrations allow you to plug and play right out of the gate. Easily connect platforms such as Shopify, WooCommerce, Magento and dozens of others, as well as CRM, ERP, and other business systems. Broad compatibility with your back-end systems and other apps allows you to enhance, rather than replace, systems you have or want to have in place.

Customizable, Global Reach

CyberSource allows you to create your own checkout workflow and design, creating an experience that reflects your brand. Accept payments in 40 currencies, from over 190 countries and territories with CyberSource’s language templates to ensure every customer can easily interact with your business.

In addition to universal cards, CyberSource supports regional cards and local payment types. Payment options may be added or removed at any time. If you have global partnerships or international customers, you should never have to request an alternative transaction method for B2B and B2C transactions.

• Universal card types including Visa, MasterCard, American Express, Diners, Discover, and JCB
• Regional cards include Maestro, Carte Bancaire, CartaSi, Aura, Hipercard, and ATM/debit cards
• Support for PIN-less debit and Chinese debit cards

High volume, far-reaching business activity is no problem, as CyberSource is capable of processing transactions all the time, in real time, regardless of ordering peaks.

Mobile Payments

Mobile commerce (mCommerce) is becoming a dominant segment of the payments industry. Customers are shopping in-app, on mobile browsers, and at retail stores with tap-and-go contactless payments at an increasing rate. CyberSource enhances your business’s presence in mCommerce.

• Support for Alipay, Apple Pay, Masterpass, Samsung Pay (in-app and on the web), PayEase, PayPal, Visa Checkout, Google Pay, and more
• Ability to deploy instant checkout (account-on-file) payments without storing payment data
• PCI DSS compliant implementation that reduces your own PCI scope by not storing customer data in your environment
• One interface provides access to multiple wallets and payment types, simplifying IT maintenance and management
• Faster and easier reconciliation with consolidated reporting and transaction search capabilities

Source

1099-K: History and Hints

Section 6050W of the IRS tax code came with the Housing Assistance Act of 2008 (although it’s completely unrelated to housing) and introduced us to the 1099-K.

Known as the “Merchant Card and Third Party Network Payments” form, the 1099-K is an IRS effort to increase tax compliance and decrease the “tax gap,” or the difference between what people earn and what they actually report for taxes. It went into action during the 2012 tax season for 2011 income.

Payment settlement entities (PSEs), like us, are required to submit an annual 1099-K to the IRS showing, month by month, exactly how much each of our client merchants earned in electronic sales—credit, debit, stored-value cards and electronic funds transfers—over the fiscal year. PSEs also send the 1099-K to merchants (by January 31) so that they can use it to properly file their other tax forms. Before the dawn of the 1099-K, a lot of tax gaps were thought to come from small businesses accepting payments through platforms like eBay, Etsy, Amazon, ridesharing apps and other third-party sites.

Others also managed to fly under the radar with underreported, or completely unreported, sales. The 1099-K allows the IRS to tighten up the accuracy and enforcement of business taxes.

Businesses who bring in less than $20,000/year and have fewer than 200 transactions/year are exempt from the requirement and won’t receive a 1099-K.

1099-K Business Tips

Make sure you provide your payment processor with the correct Tax Identification Number (TIN), tax filing name and your legal name as the business owner. Also, be sure these match all of the information on your other tax documents. If you provide an incorrect TIN, the IRS may instate backup withholding—taking a hefty 24% of your future earnings until the federal income tax is met. If you do become subject to this backup withholding (you’ll receive what’s called a B Notice warning you of it), you can fix it by providing the correct TIN, amending your return, properly filing any returns that were missing, and paying the owed taxes. Avoid this (literally and figuratively) taxing process by double checking that your business information is up to date and consistent everywhere!

Provide your payment processor with the correct mailing address to ensure timely receipt of your 1099-K. This is particularly pertinent for ecommerce merchants who may not be tied to a physical location.

If you switched payment processors at some point during the year, be sure to include 1099-K reporting data from both of them. A business with multiple merchant accounts will need separate 1099-Ks for each. But any businesses, or branches of a business, with the same TIN use the same 1099-K.

During the year, avoid processing any personal expenses through your business’s electronic payment system. For example, say your friend owes you money and wants to pay you back with a credit card. It might be tempting to use your business’s payment terminal to take the payment. However, that money then becomes part of the 1099-K, and is taxable.

Your 1099-K shows your gross sales from electronic transactions, and does not include chargebacks or returns, so you’ll have to report adjustments under the Returns and Allowances section of your tax return. The IRS understands discrepancies between tax returns and 1099-Ks, particularly for entities like restaurants, as tips made with payment cards aren’t considered taxable income. But they will investigate large inconsistencies that seem suspicious by asking for more documentation to account for the differences, so it’s important to keep all of your transaction records handy.

1099-K requirements can either be a pain or a breeze you barely notice. To keep it the latter, the main things to remember are to keep your TIN up to date with your payment processor, file your taxes honestly, and, when in doubt, bring questions to your payment processor to avoid problems down the road. Source

How Banks Should Choose Their Next Payment Partner

Choosing the right payments partner is a critical decision for banks aiming to enhance their service offerings and customer satisfaction. A well-chosen partner can not only streamline banking operations but also significantly improve the customer experience. 

Here are key factors that banks should consider when selecting a payments partner:

1.) Expertise in Product Development: A payments partner with strong product experts ensures that the bank is always at the forefront of innovation. These experts should have a deep understanding of current market trends, regulatory compliance, and the evolving needs of both the bank and its customers.

2.) Sales Enablement and Support: The partner should provide robust sales enablement to ensure the bank's staff are well-equipped to promote and support the new services. This includes training, marketing materials, and ongoing support to help the bank maximize the adoption and utilization of new payment solutions.

3.) Exceptional Customer Service: Outstanding customer service from the partner is crucial. This means having a responsive, knowledgeable, and accessible support team that can quickly address any issues or questions that arise, both from the bank and its end customers.

4.) Diverse and Innovative Product Selection: A wide array of products allows the bank to cater to various customer needs. This range should include the latest in payment technologies, ensuring that the bank remains competitive and can offer cutting-edge solutions.

Banks looking to enhance their payment offerings should carefully consider these factors. With its strong product expertise, sales support, exceptional customer service, and diverse product offerings. Source

The Evolution of Payment Cards

From hybrid cards to digital wallets, the future of payments is innovative and diverse. With the ongoing digitization of payments, it’s easy to get caught up in the narrative that the traditional payment card could become obsolete. However, this couldn’t be further from the truth. In fact, card payments are thriving, adapting to the new age of fintech and smartphones.  

Having worked in the payments space for many years, I have travelled across global markets, and I've observed firsthand the evolving landscape of financial transactions. My conclusion is that one size does not fit all. Different markets have different payment requirements.  

In mature markets, I've witnessed the swift adoption of instant payment solutions, revolutionizing the way transactions occur. Meanwhile, in developing markets, the focus shifts towards the proliferation of card-based systems, both physical and virtual, along with the rapid expansion of instant networks. In these diverse environments, traditional notions of card usage are undergoing profound transformations.  

While some regions are still familiarizing themselves with physical card formats, the true innovation lies in the integration of cards with cutting-edge technologies. This entails the emergence of virtual cards, digital wallets, and tokenization mechanisms, heralding a new era of convenience and security in financial transactions. 

The advent of hybrid cards 

One of the most exciting developments in this area is the emergence of hybrid cards. These are not your typical single-function payment cards. Instead, hybrid cards flip between debit and credit functions, switch currencies, and even enable the conversion of digital assets. This opens up a wide variety of possibilities for consumers, allowing them to navigate through an increasingly digital financial landscape with ease. 

Such changes are not only increasing the use cases that cards can support but are embedding ‘payment by card’ into a wide range of user journeys. This enables faster and hyper-personalized customer experiences where the payment is invisible and can drive increased customer satisfaction, loyalty and engagement. It demonstrates that whether for in-person transactions, online payments, international transfers, or navigating blockchain technologies such as Web 3.0, the physical card remains fundamental. 

A new payments landscape 

Another important point to consider is that the landscape of payment methods is as diverse as it is innovative. Digital wallets, wearable technology, and biometric authentication are becoming increasingly popular – as well as contactless payments. The contactless payment market is set to grow at an 18% compound annual growth rate to reach more than $12 billion globally by 2032. The physical card is not diminished with this recent innovation but embedded throughout the next generation of payment technology. It now enables a wide range of unique customer journeys, transforming its role to a source of truth in the sprawling payments ecosystem.   

However, it’s important to remember that attitudes towards these new payment methods vary significantly across different demographics, geographical regions, and between consumers and businesses. For example, in Kenya, the mobile money pioneer M-Pesa reigns supreme offering a range of P2P payments, virtual wallets and credit cards – and mobile money transactions make up more than half of Kenya’s $110 billion GDP. Meanwhile, in North America, credit cards are practically extensions of self, with 82% of U.S. adults having a credit card in 2022. Rewards programs and ingrained financial habits keep plastic firmly in wallets. 

Understanding these geographical nuances is key to appreciating the broader context of payment evolution. 

Tokenization and connectivity 

At the heart of these new payment innovations is tokenization and the connection to payment rails - be it local networks or global giants like Mastercard, Visa, and Union Pay. This connectivity is not just a technical feat; it is what enables a smooth, embedded payment experience, whether through mobiles, wearable tech, or even more futuristic avenues. 

The ultimate aim of these developments is to make payments as seamless and unobtrusive as possible. The idea is to embed the ‘payment by card’ process into various user journeys, making it faster, more convenient, and almost invisible. This seamless experience is key to driving customer satisfaction, loyalty, and engagement. 

The future of cards 

Looking to the future, the question is not about which technology will replace the card. It is about understanding how the fundamentals of card technology will continue to influence and shape new payment methods. The physical card's widespread adoption enables interoperability, ensuring seamless transactions across continents and platforms. 

The world of payments is witnessing a transformation, with cards playing a central role. The challenge and opportunity lie in anticipating which payment methods will evolve from this technology and dominate the market and which will fade away. One thing is certain: the journey of the payment card is far from over. Ultimately, we are not the ones to decide where the journey will go – it is about users, and our role is to give them the choice.  Source

How To Choose the Best Credit Card Processing Company

The best credit card processing company for your business strikes the right balance of cost, functionality and support. Processing fees and monthly costs are the obvious starting points when comparing providers. However, considerations such as ease of use, support, integrated sales features and free software can help you spot the best value for your specific needs.

Here are a few questions to keep in mind when you shop for card processing services.

• What is your average sales volume per month? Higher transaction volumes equal lower processing fees. A good rule of thumb is once you reach $5,000 in monthly transactions, you can benefit from an interchange-plus or tiered processing service. Before then, a flat-rate service such as Clover can be economical.

• Do you sell in-person, online, mobile or combined channels? Where you sell determines your processing hardware and system needs. If you sell in-store, you need checkout registers. If you sell on the go, you need mobile card readers and a mobile processing app or mobile POS. If you sell online, you need a secure payment gateway. If you combine sales methods, you need a payment processing service that seamlessly connects all of your sales within an integrated system.

• Do you need free equipment and POS systems? Free equipment and POS software add value to a service, even when paired with higher processing fees. When comparing services, consider what any free perks would cost if you went with a lower-fee processor that doesn’t provide them.

• Do you already have registers, terminals and POS software? A processing service that integrates with registers, terminals, POS systems or accounting software that you already use can save in upfront costs and minimize business interruptions.

• Is your business high-risk? High-risk merchants generally find the lowest fees with traditional merchant accounts with tiered pricing.

• Are you selling restricted items? Many popular card processing services limit what you can sell. If your business falls outside their approved list, you’ll need a traditional merchant account provider.

• How fast do you need your funds? Virtually all card processing companies deposit funds within one to two business days, but charge an added fee for same-day deposits. If you need quick access to funds, look for a provider that offers this for free.

• Do you need 24/7 support? Most providers offer 24/7 service for network outages and other business-critical events, however, a few limit support at lower plan levels.

• Do you sell globally? You need a processing service that supports international cards and exchange rates.

• Do you use QR codes, payment links and online invoicing? You need a card processing service with an online portal feature that supports these cutting-edge payment methods.

• Do you want to accept e-checks and bank transfers? Look for card processing services that support ACH payments. Source

What Is Credit Card Processing?

Using credit cards for purchases is a convenience many consumers have come to expect, but not many customers or business owners actually know how credit card processing works. The process is complicated, involving industry lingo that may be unfamiliar to some, the coordination of multiple participants and the acquisition of a card-reading device. Much of the process happens behind the scenes, however. And while it’s useful to understand the entire process and the key players in it, many business owners will find that the most important aspects to understand are the hardware and software needed for credit card processing and the fees involved. 

What is credit card processing?

Several moving parts are involved in processing a credit card transaction. On one side of the transaction, you have the customer and the bank that issued their credit card. On the other side, you have the merchant and the bank that will receive the payment. Details about the transaction travel between the two banks through a credit card network, and the payment processor helps make sure things run smoothly.

Key participants in credit card processing;

A good first step in understanding the process is to review industry terms for the key participants:

• Cardholder. A cardholder is the customer, or consumer, who is using the card for payment. The cardholder could be either the owner of the card or an authorized user.

• Issuing bank. An issuing bank is the entity that issued the credit card to the cardholder and is responsible for authorizing the transaction. If a transaction is approved, the issuing bank sends funds to the merchant bank, which in turn bills the card owner through a monthly credit card statement.

• Merchant. A merchant is a business that accepts credit card payments from customers for its goods or services. These include in-person, online or phone payments.

• Merchant bank. A merchant bank, also known as an acquiring bank, maintains the merchant account where the funds from credit card transactions are deposited. Some merchant banks act as payment processors in the card transaction. Others rely on third-party payment processors to manage the payment details.

• Payment processors. A payment processor, or merchant services company, helps manage the transaction process with the merchants, banks and card networks. In addition to helping authorize transactions and ensuring the transfer of funds, some payment processors also offer the hardware and software required to accept card transactions.

• Card networks. Credit card networks such as Visa, Mastercard, American Express and Discover are responsible for the infrastructure that allows the transmission of credit card details between the merchant bank and the issuing bank. Credit card networks have rules for the use of their networks and set interchange fees for their services. Source

How Much Cash Reserve Should A Company Have On Hand?

According to experts, setting aside 3-6 months’ worth of expenses is a good rule of thumb. But the right answer will vary depending on several factors, like your:

• Business stage and access to funding
• Goals and long-term growth plan
• Inventory and/or services or products provided
• Industry environment
• Location and real estate
• Number of staff and other operating expenses

For example, a lean remote tech startup with a small team can often get by with a smaller cash reserve than a large retail business with multiple locations and a sizable staff.

Also, consider the economy. During a recession or market downtown, having more cash on hand helps pay workers, keeps the office lights on, and prevents you from relying on emergency funding at high interest rates.

Fun fact: it’s not always better to have a lot of cash on hand. Big cash reserves don’t actively contribute to business growth and leaving money lying stagnant may cause you to miss out on growth opportunities. Plus, investors like to see growing balance sheets, not flat lines.

If you plan on tucking more than 6-12 months’ worth of expenses away, consider how that money can be used to better support the company long-term. Source